AMP

PROBLEM

AMP was created to explore how a music-focused bar could stand out through a bold and memorable brand identity. The challenge was developing a visual direction that moved away from predictable, flat design approaches and instead captured the energy, experimentation and emotion that comes with music culture.

SOLUTION

The identity was inspired by the defining visual styles of the 1990s and 2000s - an era that shaped modern music culture and introduced bold, expressive design trends. The branding combines experimental layouts, striking visuals and a distinctive colour palette to create an identity that feels energetic and immersive.

Red was chosen as the core brand colour to represent passion, excitement and the emotional connection people have with music. The result is a brand experience designed to encourage conversation, discovery and a shared appreciation for music within the space.