Ben Linscott

PROBLEM

Ben Linscott needed a promotional poster that could communicate his personal training services and motivate potential clients to take the first step towards improving their fitness. The challenge was creating a design that went beyond simply advertising a service and instead captured the lifestyle, confidence and results that clients could achieve through working with Ben.

SOLUTION

The poster was designed around Ben’s tagline, “Fitness tailored to you”, using it as the central message to create a personal and approachable feel. Supporting copy was developed to inspire viewers by focusing on the lifestyle benefits and transformation they could achieve through Ben’s training.

A clear call-to-action and QR code were incorporated to make the next step simple and accessible, encouraging potential clients to connect with Ben and begin their fitness journey.