Origin

Origin is a passion project created from a brief I was given. Origin is a mass-market food brand which is focused on flavour. The brand produces a range of spices and seasonings which are designed for everday use. The identity conveys a natural feel through the kraft paper packaging and the inconsistencies within the logomark and typeface. The logomark draws inspiration from a seed to reflect the brand’s commitment to gathering ingredients from safe and respected places. The logomark is also present in the typeface as the dot in the 'i', continuing the consistency within the brand.